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:“any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.” | :“any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.” | ||
(qualquer aspecto da arquitetura de escolha que altera o comportamento das pessoas de uma forma previsível sem proibindo quaisquer opções ou significativamente mudando seus incentivos económicos. Para contar como um simples empurrão , essa intervenção deve ser fácil e barato para evitar. Nudges não são mandatos. Colocar frutas no nível de olho conta como uma cutucada. Proibindo junk food não faz.) | |||
:Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement. | :Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement. | ||