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 :We need to move away from short-term, politically motivated initiatives such as the 'nudging people' idea, which are not based on any good evidence and don't help people make long-term behaviour changes.
-At the heart of nudge theory is the concept of nudge. This was originally defined by Richard Thaler and Cass Sunstein as:
+*[https://books.google.de/books?id=YZU2AQAAQBAJ&pg=PA232&lpg=PA232&dq=nudge+instead+of+criminal+law&source=bl&ots=SFvM5eZaNy&sig=FM9YDcui45rBP4FdT5bRUTo8eD4&hl=en&sa=X&ei=9-VlVZeqAYjzUNHjgKAK&ved=0CDEQ6AEwAg#v=onepage&q=nudge%20instead%20of%20criminal%20law&f=false Unethical]
-:“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.”
-One of Nudges’ most frequently cited examples is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to ‘improve the aim’.