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One of Nudges’ most frequently cited examples is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to ‘improve the aim’. | One of Nudges’ most frequently cited examples is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to ‘improve the aim’. | ||
“Nudge,” as it is often referred, is usually credited to Richard Thaler a prominent professor of Behavioural Science and Economics at the University of Chicago Booth School of Business. Thaler's role in developing the “Nudge Theory” is usually discussed in parallel with Daniel Kahneman, an American psychologist. | “Nudge,” as it is often referred, is usually credited to Richard Thaler a prominent professor of Behavioural Science and Economics at the University of Chicago Booth School of Business. Thaler's role in developing the “Nudge Theory” is usually discussed in parallel with Daniel Kahneman, an American psychologist. | ||
Nudge Theory rose to global prominence in 2008 with the release of the book Nudge: Improving Decisions About Health, Wealth, and Happiness, by Thaler and legal scholar Cass R. Sunstein | Nudge Theory rose to global prominence in 2008 with the release of the book Nudge: Improving Decisions About Health, Wealth, and Happiness, by Thaler and legal scholar Cass R. Sunstein. Nudge theory and similar policy frameworks have been criticized by some psychologists for failing to take into account the psychological determinants of the behaviors that they are trying to change, despite the ethical implications. | ||
== Weblinks und Literatur == | == Weblinks und Literatur == | ||