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Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement. | Der "libertäre Paternalismus" regt an, das Verhalten von Menschen statt mit Verboten und Befehlen mittels sog. nudges, also kleiner Anstöße, bzw. Anschubser (port. cutucadas) in die jeweils gewünschte Richtung zu lenken. | ||
:Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement. | |||
Nudge Theory's most celebrated influences include the formation of a British Behavioural Insights Team, often called the ‘Nudge Unit’, in the British Cabinet Office, headed up by Dr David Halpern and US President Barack Obama's appointment of Cass R. Sunstein as administrator of the Office of Information and Regulatory Affairs. In Australia, the government of New South Wales established a Behavioural Insights community of practice. | |||
The "Nudge" idea has been criticised. Dr Tammy Boyce, from public health foundation The King's Fund, has said: | The "Nudge" idea has been criticised. Dr Tammy Boyce, from public health foundation The King's Fund, has said: | ||