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==Social Movement Theory== | ==Social Movement Theory== | ||
Awlaki was able to inspire, connect and speak to young Muslims in their own language using common rhetoric to simplify stories from the Koran. A social movement is successful when it mirrors an ideology with its targeted audience. Awlaki made Salafi-jihadi ideology more appealing and relatable to Western Muslims. | Awlaki was able to inspire, connect and speak to young Muslims in their own language using common rhetoric to simplify stories from the Koran. A social movement is successful when it mirrors an ideology with its targeted audience. Awlaki made Salafi-jihadi ideology more appealing and relatable to Western Muslims. | ||
If a movement wants to be recognized, legitimate and succeed in having any real impact or success it must be able to offer relevance and meaning to its ideas. Goffman states in his ''Frame Analysis'' essay, that frames are ‘a schemata of interpretation’, that assist people to locate, perceive, identify and label events.’ Frames are specifically formulated as to elicit movement members or potential recruits to take part in collective action on behalf of a social movement, are referred to as ‘collective action frames’. Social movement succeeds when the messages of the frame aligns with views and experiences of potential followers and achieve a level of resonance which can motivate people towards action. Awlaki aligns frames developed by Al-Qaida and Salafi-jihadi movement to perspectives of a Western English speaking audience. | |||
==U.S approved targeted killing of Anwar al-Awlaki== | ==U.S approved targeted killing of Anwar al-Awlaki== |
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