Diffusion

In cultural anthropology and cultural geography, cultural diffusion, as first conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages etc.—between individuals, whether within a single culture or from one culture to another. It is distinct from the diffusion of innovations within a specific culture. https://en.wikipedia.org/wiki/Trans-cultural_diffusion